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£5 Off £45 for New Customers

Ends: 2026-03-31

Save £5 on your first order when you spend £45 or more. Offer valid for new customers only.

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New customers get £9 off when spending £65 or more. Use code **ICE9OFF65** at checkout to redeem this offer.

Supermarket discounts are an important part of everyday spending for the UK forces community. Serving personnel, veterans and their families often rely on grocery savings to manage household budgets alongside the demands of military life, including relocations and changing work patterns.

Many major UK supermarkets support forces discount schemes either directly or through third party platforms. These offers can include percentage discounts, cashback promotions or exclusive voucher codes. For forces households, even small savings on weekly shops can make a noticeable difference over time.

In store supermarket discounts remain popular with forces families who prefer to shop locally. Reduced prices on fresh food, household essentials and school lunch items help keep routine costs under control. Supermarkets located near military bases are often well used by service families.

Online supermarket shopping has become increasingly important for forces personnel. Discount codes for home delivery or click and collect services provide flexibility for those working long hours or returning from duty late. These money saving options make it easier to plan food shopping around unpredictable schedules.

Own brand ranges and bulk buying offers are also widely used within the forces community. Supermarket promotions on frozen food, cupboard staples and family size packs help households plan ahead. This approach is especially useful for families managing busy weeks or deployments.

Seasonal supermarket offers play a role in supporting forces families throughout the year. Discounts around Christmas, Easter and school holidays help reduce pressure during traditionally expensive periods. Savings on party food, treats and everyday items are often welcomed.

Mobile apps and online accounts allow users to track offers, load vouchers and compare prices in advance. This makes it easier to find relevant grocery savings whether shopping in store or online.