Supermarkets

Find the best supermarket deals for the Armed Forces community — serving personnel, veterans, reservists and their families. The weekly shop is one of the biggest regular outgoings for most households, and there are deals on this site that can take a real chunk out of that bill over the course of a year.

Whether you’re doing a big monthly shop or grabbing essentials mid-week, it pays to check what’s available before you head to the checkout. Asda is a go-to for many military families — good value across clothing, food and household basics, with offers regularly available on the site.

All supermarket deals are checked and updated regularly — so you’re not wasting time on offers that have already expired.

FAQs

Do Armed Forces get supermarket discounts?

A number of supermarkets and grocery brands featured on this site offer deals and promotions for serving personnel, veterans and their families. Check the individual retailer pages for the latest available offers.

Are supermarket discounts available to veterans as well as serving personnel?

Yes. Offers on this site are available to the wider armed forces community — veterans and their families included, not just those currently in uniform.

Can I use these offers for online grocery orders as well as in-store shopping?

Yes — many of the deals listed cover both in-store and online shopping. Check the individual retailer page for details on where each offer can be used.

Are the deals kept up to date?

All offers are monitored and refreshed regularly. If something looks out of date or a code isn’t working, drop us a message and we’ll get it sorted.