PRIVACY AND POLICY

Our Commitment to the Military Community

This privacy policy has been developed to serve those who have served—active duty personnel, veterans, military families, and defence professionals who are concerned about how their personal information is handled online. We understand the unique privacy concerns of the military community and are committed to protecting your data with the same dedication you’ve shown in protecting our nation.

Personal data, as defined under UK data protection law and the UK GDPR, refers to information that can identify, contact, or locate an individual, either alone or combined with other information. This policy explains how we collect, use, and safeguard your personal data when you interact with our platform in accordance with UK data protection legislation.

Information Collection from Military Community Members

When you visit our website, blog, or use our application, we may request the following information to enhance your experience:

Name (optional, for personalisation)
Email Address (for communications and account management)
Military Affiliation (to provide relevant content—active duty, veteran, dependent, civilian contractor)
Service Branch Information (optional, for community features)
Additional Details as needed to serve you better

We collect this information only when you voluntarily provide it during registration, newsletter subscription, premium content access, or when engaging with our community features.

How We Serve You with Your Information

The information you entrust to us is used to better serve the military community in the following ways:

Mission-Focused Content Delivery

Customise your experience with content relevant to your service branch and status
Deliver articles, resources, and product recommendations aligned with military life and transition needs

Platform Enhancement

Improve website functionality and navigation based on community feedback
Develop new features that address the specific needs of service members and veterans

Community Support

Respond efficiently to your questions and support requests
Provide timely customer service that respects your time

Engagement Initiatives

Administer contests, promotions, and surveys designed for the military community
Send periodic communications about relevant products, services, and veteran resources
Share important updates about benefits, programmes, and opportunities

Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following lawful grounds:

Consent: When you voluntarily provide information and agree to our communications
Legitimate Interests: To improve our services and provide content relevant to the military community
Contractual Necessity: To fulfil services you’ve requested from us

Cookie Usage and Technology

Affirmative: We use cookies. These small data files help us recognise your device and improve your browsing experience. Here’s how we deploy them:

Operational Cookies:

Remember your preferences and settings across visits
Track items in your shopping cart during checkout
Maintain your access to premium military resources and exclusive content

Analytics Cookies:

Understand how our military community members interact with the site
Identify which resources are most valuable to service members and veterans
Compile aggregate data to improve user experience

Important Note: Disabling cookies may limit certain features and affect your ability to access premium content. Some services may not function at full capacity without cookies enabled. You can manage your cookie preferences through your browser settings.

Third-Party Information Sharing

Our Standard: We do not sell, trade, or transfer your personally identifiable information to outside parties without your advance notice.

Necessary Exceptions:

Service Providers: Trusted partners who help us operate our platform (hosting providers, email services, payment processors) may access your information under strict confidentiality agreements
Legal Requirements: We may disclose information when required by UK law, to enforce our policies, or to protect the rights, safety, and security of our community
Aggregate Data: Non-personally identifiable visitor statistics may be shared for marketing analysis or research purposes

We carefully vet all third-party partners and require them to maintain the same high standards of data protection we observe, in compliance with UK GDPR requirements.

External Links and Third-Party Resources

Our platform occasionally features third-party products, services, or resources that may benefit the military community (MOD services, veteran employment platforms, military discount programmes, etc.). These external sites maintain their own privacy policies independent of ours.

Disclaimer: We are not responsible for the privacy practices or content of linked third-party sites. However, we value the trust of our military community and welcome feedback about any concerns regarding external resources.

Defence Imagery and Visual Content

To honour and accurately represent military service, we incorporate imagery from the Defence Imagery database (https://www.defenceimagery.mod.uk/). We strictly comply with their licensing agreements and usage terms.

All images used from Defence Imagery are properly licensed and credited. For detailed information about image licensing and usage rights, please visit the Defence Imagery Open Government Licence. We express our gratitude to Defence Imagery for providing authentic, high-quality visual resources that honour military service and enhance our content.

Your Rights Under UK GDPR

As a member of the military community and a data subject under UK law, you have the following rights:

Right of Access: Request access to the personal data we hold about you
Right to Rectification: Request corrections to inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data (subject to legal obligations)
Right to Restrict Processing: Request limitation of how we use your data
Right to Data Portability: Receive your data in a structured, commonly used format
Right to Object: Object to processing based on legitimate interests or direct marketing
Right to Withdraw Consent: Opt out of marketing communications or withdraw consent at any time

To exercise any of these rights, please contact us through our support channels.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by UK law. When data is no longer needed, we securely delete or anonymise it.

International Data Transfers

If we transfer your personal data outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, such as standard contractual clauses or adequacy decisions.

Questions and Contact

We’re here to serve those who serve. If you have questions, concerns, or feedback regarding this privacy policy, or wish to exercise your data protection rights, please contact us through our support channels. Your privacy and trust are mission-critical to us.

Thank you for your service and for trusting us with your information.

This privacy policy may be updated periodically to reflect changes in our practices or legal requirements. We encourage you to review this policy regularly. Continued use of our platform constitutes acceptance of the current privacy policy.