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Avant Skincare is a British luxury skincare brand that's built a reputation for high-end products without the ridiculous price tags you'd normally expect. They use ingredients like peptides, marine extracts, and plant stem cells—stuff that sounds fancy but actually does something.
If you're dealing with tired skin from long shifts, lack of sleep, or spending half your life outdoors in all weathers, decent skincare isn't just vanity. It's about looking after yourself when time and energy are in short supply.
Avant covers the full range:
They've got products for different skin types—dry, oily, sensitive, ageing. Most of their range is vegan and cruelty-free, if that's something you care about. The packaging's a bit over the top, but the actual products are well-regarded.
Avant Skincare doesn't currently offer a dedicated military discount. There's no verification scheme or forces-specific code you can use at checkout.
That said, they do run frequent sales and promotions throughout the year, and the discounts can be substantial—sometimes 40% to 60% off. Check the offers listed at the top of this page for any current deals.
Avant sits in the premium category, but they're not as expensive as some of the big luxury brands. Individual products typically range from around £30 to £100, depending on what you're buying. Serums and specialist treatments are at the higher end, while cleansers and moisturisers are a bit more reasonable.
They also sell bundles and sets, which work out cheaper per product if you're buying multiple items. If you're new to the brand, sets are a good way to try things without committing to full-size bottles of everything.
Even without a forces discount, there are ways to bring the cost down:
Avant offers free UK delivery on orders over a certain amount—usually around £50. Below that, there's a small delivery charge. Orders are normally dispatched within a couple of days, and you'll get tracking information.
If you're deployed or posted somewhere without a fixed address for long periods, it's worth arranging delivery to a family member or somewhere you know it'll be safe.
Avant has a 60-day return policy, which is generous. If something doesn't suit your skin or you're not happy with it, you can send it back for a refund or exchange. The product needs to be in resaleable condition, so if you've used half a bottle, that's not going to fly—but a couple of uses to test it is fine.
Keep your receipt and the packaging, and contact their customer service before sending anything back. Returns are straightforward as long as you follow the process.
Avant's not cheap, but it's also not wildly overpriced for what you're getting. The ingredients are decent, the products generally do what they claim, and they're well-reviewed by people who know their skincare.
If you're used to picking up whatever's on offer in Boots, Avant's going to feel like a step up in cost. But if you're comparing it to other luxury brands, it's actually quite reasonable—especially during a sale.
Whether it's worth it depends on your priorities. If skincare's something you care about and you've got the budget for it, Avant's a solid choice. If you're happy with your current routine and don't want to spend extra, stick with what works.
No, not currently. Avant doesn't have a dedicated discount for Armed Forces personnel or veterans. However, they do run regular sales and promotions that anyone can use.
Yes. Avant offers a 60-day return policy. As long as the product is in resaleable condition and you contact them within that window, you can return it for a refund or exchange.
Free UK delivery is available on orders over £50. Below that, there's a small delivery charge—usually a few pounds.
No. Avant is a cruelty-free brand, and most of their products are vegan as well.
Avant's website has a skin quiz that helps match products to your skin type and concerns. It's worth doing if you're not sure where to start. You can also contact their customer service—they're usually pretty helpful.