Ben Sherman

Ben Sherman for Armed Forces Personnel

Ben Sherman is one of those British brands that's been around long enough to know what it's doing. Established in the 1960s, it's built a reputation for well-made shirts, smart casual wear, and tailoring that works whether you're heading to a mess function, a wedding, or just want to look half-decent at the weekend.

The quality's consistent, the fits are reliable, and the style sits somewhere between classic and contemporary without trying too hard. If you need something that looks sharp but isn't going to date in six months, Ben Sherman's a safe bet.

What Ben Sherman Sells

Ben Sherman's range covers most bases:

• Shirts—button-downs, polos, Oxford shirts
• Knitwear—jumpers, cardigans, quarter-zips
• Trousers and chinos
• Suits and blazers
• Outerwear—jackets, coats, harringtons
• Footwear
• Accessories—belts, bags, ties

The hero products are the signature shirts and polos—particularly the mod-style button-downs with the iconic collar. But the tailoring and knitwear are equally solid if you're after something smarter.

Is There a Forces Discount?

Ben Sherman doesn't currently offer a dedicated military discount for serving personnel or veterans. There's no verification scheme or forces-specific code available at checkout.

That said, they run frequent sales and promotions throughout the year, and the discounts can be substantial. Check the offers listed at the top of this page—we'll update them as new deals become available.

How Much Does Ben Sherman Cost?

Ben Sherman sits in the mid-range bracket. You're looking at roughly:

• Shirts: £40–£70
• Polos: £30–£50
• Knitwear: £40–£80
• Trousers: £50–£90
• Suits: £200–£350
• Outerwear: £80–£200

It's not cheap, but it's not silly money either—especially when you factor in the quality and how long the stuff lasts. A Ben Sherman shirt will see you through plenty of wears before it starts looking tired.

Ways to Save Money

Here's how to bring the cost down without waiting for a forces discount that doesn't exist:

• Outlet section: Ben Sherman's outlet is where last season's stock ends up, often at 40% to 50% off. The quality's the same—it's just last year's colour or style. Worth checking before you pay full price.
• Sale events: Black Friday, Boxing Day, and mid-season sales usually bring bigger reductions—sometimes up to 70% off selected lines.
• Free delivery: Spend over £50 and you'll get free standard delivery. Easy enough to hit if you're buying a couple of items.
• Newsletter sign-up: Join their mailing list and you'll get early access to sales and occasional discount codes. Sometimes there's a welcome offer for new subscribers.
• Student discount: If you're a student (or have kids who are), Ben Sherman offers a student discount through verification platforms. Handy if you've got a son or daughter at uni who needs decent clothes for placements or interviews.

Sizing and Fit

Ben Sherman generally fits true to size, but the cut tends to be on the slimmer side—particularly with shirts and knitwear. If you prefer a more relaxed fit or you're broad across the shoulders, it's worth sizing up.

The website has a size guide for each product, and reviews often mention fit, so it's worth reading through if you're ordering online for the first time.

Delivery and Returns

Standard delivery is free on orders over £50, otherwise it's a few quid. Orders usually arrive within 3 to 5 working days. Express options are available if you need something faster.

Returns are straightforward—you've got 28 days to send something back if it doesn't fit or you've changed your mind. Items need to be unworn and in original condition. You can return by post or drop off at a collection point. Refunds are processed once they've received the item back.

Is Ben Sherman Worth It?

If you're after well-made, classic menswear that doesn't go out of style, Ben Sherman's a solid choice. The quality's good, the designs are timeless, and the stuff holds up well over time. It's not fast fashion—you're buying something that'll last.

The lack of a military discount is disappointing, but the regular sales and outlet section mean you can still get decent value if you're smart about when you buy. A Ben Sherman shirt bought at 40% off is better value than a cheaper brand that falls apart after a few washes.

Good for Gifts

Ben Sherman's also a reliable option if you're buying for someone else. The quality's consistent, the sizing is predictable, and most blokes will wear a Ben Sherman shirt or polo without complaint. It's a safe bet for birthdays, Christmas, or Father's Day.

Final Thoughts

Ben Sherman's one of those brands that does what it says on the tin. It's British, it's well-made, and it's been around long enough to know what works. The prices are fair for what you're getting, especially if you shop the sales or outlet.

Check this page before you buy—we'll list any current discount codes or offers for Ben Sherman as soon as they're available.