FitFlop

FitFlop Discounts for the Armed Forces

FitFlop makes footwear that's built around biomechanics—basically, shoes designed to work with how your body actually moves. If you're on your feet all day, whether that's on base, during training, or just keeping up with the kids, decent footwear makes a difference.

They do sandals, trainers, boots, and everyday shoes that don't look like orthopaedic footwear but feel like they've got proper thought behind them. And yes, they run discounts for forces personnel.

What Kind of Discounts Are Available?

FitFlop offers a 15% discount when you sign up to their newsletter, which is open to everyone including military customers. They also run other promotions throughout the year, so it's worth keeping an eye on what's current.

On top of that, FitFlop runs specific discounts for NHS staff and students. If you're serving or a veteran, check what's available through Defence Discount Service or similar schemes—offers can vary depending on what's running at the time.

Can You Use Discount Codes on Sale Items?

Most FitFlop discount codes apply to full-price items. Occasionally they'll run offers that stack on top of sale prices, but that's not the norm. You can't use more than one code per order either, so pick whichever saves you the most.

If you're buying sale items without a code, just be aware that returns aren't free on reduced stock—you'll need to cover postage if something doesn't fit.

Delivery Costs

Standard delivery is free if you spend over £59. Under that, it's £3.95. If you need something quickly, next-day delivery costs £5.95—but you'll have to order before 4.30pm Monday to Friday for it to go out same day.

Standard orders usually turn up within 2–3 days. Not lightning fast, but reliable enough if you're planning ahead.

Returning Orders

You've got 28 days to return something if it's not right. Full-price items can go back for free, but sale and clearance stock isn't—you pay the postage yourself.

Shoes need to be unworn and in the condition they arrived. If you've tried them on indoors and they're not for you, that's fine. If you've worn them outside, they're yours.

Sometimes FitFlop extends the returns window, especially around busy periods, so check your order confirmation or delivery note to see what applies to your purchase.

What Makes FitFlop Different?

FitFlop was started in 2007 by Marcia Kilgore, who wanted to make footwear that didn't compromise on either comfort or style. They've got an in-house biomechanist—Dr. Kim Lilley—who's spent years studying how people move and what that means for shoe design.

The result is footwear that's been tested properly and built with anatomy in mind. That doesn't mean they're medical shoes or anything clinical-looking. They just work better for long days and don't leave your feet aching by teatime.

If you're after something that lasts and feels decent to wear, especially if you're spending hours on your feet, FitFlop's worth a look.

Common Questions

Is the 15% new customer discount always available?

Yes, the 15% discount for signing up to the newsletter runs year-round. You'll get the code sent to your email once you've registered.

Do FitFlop offer a forces discount?

FitFlop supports discount schemes for key workers, students, and NHS staff. For serving personnel and veterans, check current offers through Defence Discount Service or the offers listed on this page. What's available can change, so it's worth checking before you order.

How do I use a discount code?

Add what you want to your basket, then go to checkout. There's a box that says 'Add promo code here'—click it, paste your code in, and it'll apply to your order as long as it meets the terms.

What happens if my shoes don't fit?

You can return them within 28 days as long as they haven't been worn outside. Full-price returns are free. Sale items can be returned too, but you'll need to pay for postage yourself.

Can I return sale items?

Yes, but you'll need to cover the cost of sending them back. They still need to be unworn and in their original condition.

How long does delivery take?

Standard delivery takes 2–3 days and it's free on orders over £59. If you need it faster, next-day delivery is £5.95—just make sure you order before 4.30pm on a weekday.