Up to 90% Off Daily Deals

Expires 31/12/2024

Up to 80% Off Trainers / Shoes for Men

Expires 31/12/2024

Up to 80% Off Womens Shoes / Trainers

Expires 31/12/2024


Forces Discount Offers bring you the latest deals from Sports Direct. They offer some great savings on clothing, equipment and accessories for all British Forces. So get involved today!

Sports Direct have over 420 stores situated across the UK and have become the nation’s leading sports retailer. As you might imagine they are home to a wide variety of specialist sports products, providing customers with over 500 brands and 24 unique fashion categories. Alongside this diverse collection of products they also offer their customers amazing discounts of up to 90% and as you might expect this makes Sports Direct one of the most lucrative and most popular sports store and website in the UK.

Sports Direct began as a single store in Maidenhead in 1982 and have gone from strength to strength. But their success hasn’t been restricted solely to the UK, internationally their growth has been unrelenting, with their products being offered via wholly-owned retail outlets, joint ventures with other retailers and stores in other retailer’s stores. Now the company that began as one store in Maidenhead has over 270 stores in 19 European countries.

Frequently Asked Questions

Does Sports Direct offer a forces discount?

Currently, Sports Direct does not offer a forces discount themselves. If this changes in the future and Sports Direct do start offering a discount themselves, we will post an update here. Until then, we will continue to keep this page updated with the latest offers and discounts

However, members of the armed forces can get a discount through Defence Discount Service. To find out more about how much discount is available along with how to redeem the discount, simply head to the Defence Discount Website.

How can I get a discount at Sports Direct?

One of the quickest ways to check for a discount with Sports Direct, is to check the top of this page for any discounts or offers. We aim to keep this page updated with the latest offers to help you save money on your next purchase.

Alternatively, you can also find all of the current offers and savings by signing up to the Sports Direct newsletter. The newsletter is free to sign up to, just head to the Sports Direct website to sign up and you’ll have the latest offers and discounts sent straight to your inbox. While on the Sports Direct website, we also highly recommend checking the Outlet. The Sports Direct Outlet will have the biggest savings across the Sports Direct website and you could save up to 70% off on selected items. These discounts are only available while stock lasts so be sure to keep an eye on this section so that you don’t miss out on the latest items added to the outlet.

Does Sports Direct offer free delivery?

Unfortunately, Sports Direct does not currently offer free delivery. If this changes, we will post an update here. At the moment, delivery will be an additional fee starting at £4.99 for standard delivery. You can also choose to use Sports Directs Click & Collect service for £4.99. More information on delivery including any costs can be found on the Sports Direct website.

So if you are on the lookout for the latest and most affordable sportswear then you need look no further than Sports Direct. Their products are ideal for all British Forces Personnel and their families who takes sport seriously and wants anything from the latest footwear to accessories, or for those who just treasure their comfort and like to feel comfortable in the coolest brands at the best prices.

The company truly has made a name for itself thanks to the incredible discounts it offers, but the good news doesn’t stop there. Sports Direct frequently have promotions and offers in order to save you even more money on your favourite brands and sportswear. So before you visit one of their stores or shop online, be sure to check in with us for the latest voucher codes and enjoy even more savings than you thought were possible with Forces Discount Offers!