Lilys Kitchen

Lily's Kitchen offers a discount to serving personnel, veterans and forces families through Blue Light Card, rather than a standalone armed forces scheme run directly by the brand. Eligible shoppers can access a discount code once verified, alongside the newsletter and subscription savings available to everyone.

Whether or not you hold a Blue Light Card, the latest Lily's Kitchen offers and deals are listed on this page and updated regularly, so you can still save on natural, wholesome food for your dog or cat without needing to prove anything to anyone.

Does Lily's Kitchen offer a military discount?

There is no discount run directly by Lily's Kitchen exclusively for the forces community. Instead, the saving is delivered through Blue Light Card, which lists Lily's Kitchen among its retail partners.
Eligible professions include NHS staff, teachers, emergency services, armed forces, police, social care workers, and retirees from these professions.
To use it,
members log into their Blue Light Card account, search for Lily's Kitchen, and click through to the offer page to reveal their discount code.

Lily's Kitchen does not publish a separate Defence Discount Service listing, and the exact percentage attached to the Blue Light Card offer can change, so treat any figure quoted elsewhere as unconfirmed at the time of writing. The safest way to save right now is to use the verified offers on this page alongside your Blue Light Card discount if you have one.

How to claim the Lily's Kitchen military discount

1. Check the live Lily's Kitchen offers listed on this page first, as these are open to everyone and updated regularly.
2. If you hold a valid Blue Light Card, log into your account and search for Lily's Kitchen to reveal your discount code.
3. Add your chosen wet or dry food, treats or bundles to your basket on the official Lily's Kitchen website.
4. Apply either the code from this page or your Blue Light Card code at checkout, whichever gives the bigger saving.
5. Check your basket total against the free delivery threshold before you pay.

Who is eligible

The Blue Light Card route covers serving Regulars, Reservists, veterans and MOD civil servants where they meet the scheme's own membership criteria, alongside NHS staff, teachers, police and other emergency services. Cadet force adult volunteers and forces spouses or partners should check their own eligibility directly with Blue Light Card, since Lily's Kitchen itself does not set separate rules. Nobody in the forces community needs any of this to save, though: the offers listed on this page are open to everyone regardless of ID or membership.

Other ways to save at Lily's Kitchen

Start with the Lily's Kitchen offers and codes listed on this page, since these are checked and updated regularly and don't require proof of service. Beyond that, Lily's Kitchen runs a first-order discount for new customers, subject to its own terms. According to the brand's own terms and conditions,
25% off on your first order is valid once for new customers, the promo code must be used at checkout, and the offer excludes all sale products.
Note that
this offer excludes all sale products and cannot be used with any other offer, including subscription purchases.

If you order regularly, the Subscribe & Save option is worth a look, and free delivery kicks in once your basket reaches the qualifying spend, with the brand confirming that
the free delivery over £29 offer applies to order value after all promotions are deducted, with restrictions applying to harder-to-reach destinations.
Lily's Kitchen also runs seasonal sales and a clearance section for treats, supplements and selection boxes, so it's worth checking both before you commit to full price.

About Lily's Kitchen

Lily's Kitchen makes natural, additive-free wet and dry food, treats and supplements for dogs and cats, developed with vets and nutritionists. Forces families like the brand for the same reason civilian pet owners do: recognisable ingredients, no artificial nasties, and a subscription option that keeps deliveries turning up on schedule even when postings, courses or deployments make life unpredictable.

Lily's Kitchen military discount FAQs

Is there a Lily's Kitchen veterans discount?

There is no discount run directly by Lily's Kitchen for veterans specifically. Veterans who hold a valid Blue Light Card may be able to access a discount through that scheme, subject to Blue Light Card's own eligibility rules, so check there first if this applies to you.

Can I use a Blue Light Card or Defence Discount Service at Lily's Kitchen?

Blue Light Card, yes, for eligible members. Lily's Kitchen does not currently appear as a listed Defence Discount Service partner, so that route isn't confirmed at the time of writing. The offers on this page don't require either scheme.

Do serving personnel get a bigger discount than veterans?

No. Where a discount exists through Blue Light Card, eligibility criteria are set by Blue Light Card rather than by rank or serving status, and the same code applies to whoever qualifies under their rules.

Can I stack a military discount with other Lily's Kitchen offers?

Generally not. Lily's Kitchen's own terms confirm that
the first-order offer excludes all sale products and cannot be used with any other offer, including subscription purchases.
Compare the codes on this page against any Blue Light Card offer and use whichever gives the better price, rather than trying to combine them.

Does the discount apply to sale or subscription items?

Not usually. Sale items and subscription orders are typically excluded from promotional codes, so check the small print on whichever offer you're using before you check out.

Are cadets or MOD civil servants covered?

This isn't confirmed by Lily's Kitchen directly. If you're a cadet force adult volunteer or MOD civil servant with a valid Blue Light Card, check your eligibility with that scheme, since Lily's Kitchen hasn't published separate rules for these groups.

Where do I enter a discount code at Lily's Kitchen?

Add your items to the basket on the official Lily's Kitchen website, then enter your code in the promotion box at checkout before you pay. Whether it's a code from this page or a Blue Light Card offer, the process is the same.

Browse the current Lily's Kitchen offers listed on this page before you check out, and take a look at our wider Pets category for more genuine savings on food, treats and supplies for the forces community.