NOW

NOW does not currently advertise a dedicated military discount for serving personnel, veterans or reservists in the UK. There is no Blue Light Card or Defence Discount Service scheme attached to NOW memberships at the time of writing, so the best route to a cheaper subscription is through NOW's own promotional pricing.

The latest NOW offers and deals are listed on this page and updated regularly, so you can still save on Entertainment, Cinema and Sports memberships even without a dedicated forces scheme. Check the offers above before you sign up anywhere else.

Does NOW offer a military discount?

There is no official NOW military discount, armed forces discount or veterans discount run by the brand, Defence Discount Service or Blue Light Card at the time of writing. Several UK deal-tracking sites have checked this directly and confirm the same position:
NOW does not currently offer an NHS specific discount code or a Blue Light Card partnership.
The same applies to a forces-specific scheme. What NOW does offer is flexible saver pricing open to every customer, plus occasional free trial periods, and these are the prices worth comparing rather than a code that doesn't exist.

Some third-party sites list "military discount" pages for NOW, but these are not run or verified by NOW, Defence Discount Service or Blue Light Card, and we have not been able to confirm any of the terms they quote. We only publish offers we can stand behind, which is why the deals above this article are the ones to use.

How to get the best price at NOW

1. Check the live NOW offers listed on this page first, as these are updated regularly and often beat the standard advertised price.
2. Compare Entertainment, Cinema and Sports as separate memberships rather than defaulting to a bundle, since your household may only need one or two.
3. Look for saver pricing, which locks in a lower monthly rate for a fixed term compared with the flexible rolling price.
4. Take any free trial period that's running, but set a reminder before it ends if you don't want to be charged automatically.
5. Cancel or pause your membership during deployments, exercises or extended postings rather than paying for a service you can't use.

Who is eligible

Because there's no dedicated NOW military discount, there's no separate eligibility list to meet. The offers listed on this page are open to everyone in the forces community, including serving Regulars and Reservists, veterans, cadet forces adult volunteers, MOD civil servants, and spouses and partners, in exactly the same way they're open to any other household in the UK.

Other ways to save at NOW

Start with the NOW offers on this page, since they're checked and updated regularly. Beyond that, NOW runs its own sale periods throughout the year. At the time of writing, the brand's own site is promoting
over 30% off
selected memberships, so it's always worth checking the current pricing before you commit to a standard rate.

• Saver memberships that fix a lower monthly price for a set term, usually six or twelve months.
• No long-term contract on flexible monthly passes, so you can pause or cancel when your schedule or posting changes.
• Occasional free trial periods on new memberships or add-ons such as Hayu or Boost.
• Bundling Entertainment, Cinema and Sports together can work out cheaper than buying them separately, depending on the current promotional pricing.

NOW and the forces community

NOW is part of Sky, which
has signed the Armed Forces Covenant continuing the commitment to treat fairly those who serve, or have served in the military, and their families.
As part of that commitment, Sky
waives cancellation charges for broadband and media packages when personnel are posted overseas or to another part of the UK.
Sky also
recognises the value of supporting those who have served and currently serve our country and all those connected with the military.
This covenant commitment sits at group level rather than as a NOW-specific discount, but it's a genuine, relevant policy for anyone managing a NOW membership around postings.

About NOW

NOW is a streaming service offering Entertainment, Cinema and Sports memberships with no satellite dish and no fixed-term contract required on its flexible plans. It gives forces families a way to watch live TV, films and sport without committing to a full Sky package, which suits households dealing with postings, unpredictable leave and changing addresses. You can stream on a NOW Membership, smart TV or the NOW app, making it easy to pick up where you left off after a deployment or exercise.

NOW military discount FAQs

Is there a NOW veterans discount?

No. NOW does not currently run a dedicated discount for veterans, serving personnel or reservists. Veterans can use the same saver pricing, free trials and sale offers as any other customer, including the deals listed on this page.

Can I use a Blue Light Card or Defence Discount Service at NOW?

No confirmed partnership exists between NOW and either Blue Light Card or Defence Discount Service at the time of writing. Both schemes are genuine verification services for the forces community, but neither currently lists a NOW-specific offer.

Does NOW offer a forces discount code?

There is no official forces discount code for NOW. Codes advertised as "military" on unofficial sites are not verified, so stick to the promotional pricing on NOW's own site or the offers tracked on this page.

Can I stack a NOW offer with another promotion?

Generally no. NOW's saver pricing and trial offers are usually applied automatically at checkout and can't be combined with other codes. Check the terms on the specific offer you're using.

Will NOW ever add a military discount?

It's possible, since NOW's parent company Sky is an Armed Forces Covenant signatory and already supports the forces community through postings-related policies. If a dedicated NOW military discount launches, it will be added to this page.

What should I do if I'm posted abroad with a NOW membership?

Contact NOW directly about pausing or cancelling before you move, since Sky's covenant commitment to waive cancellation charges for postings applies at group level rather than automatically through the NOW app.

Where can I find the cheapest NOW membership right now?

Check the TV and Broadband offers on this site, where NOW deals sit alongside other providers so you can compare before signing up.

Browse the NOW offers listed above for the current saver prices and trial periods, then take a look at our military discount offers page for more verified savings across entertainment, mobile and home entertainment brands.