My 1st Years

My 1st Years offers a military discount through Blue Light Card, giving verified serving personnel, veterans, reservists and eligible family members 20% off selected full-price products at the time of writing. The saving applies online and sits alongside the retailer's own seasonal promotions.

Whether you hold a Blue Light Card or not, the latest My 1st Years offers and deals are listed on this page and updated regularly, so you can still save on personalised baby gifts, keepsakes and clothing without needing to prove eligibility for a dedicated scheme.

Does My 1st Years offer a military discount?

My 1st Years does not run its own in-house armed forces discount scheme. Instead, the saving is delivered through Blue Light Card, the UK discount service used by NHS staff, emergency services, social care workers, teachers and the armed forces.
Blue Light Card discounts list shows "My 1st Years – Save 20% on selected full price products."
This is separate from Defence Discount Service, which we could not confirm currently lists a dedicated My 1st Years offer.

The discount is applied online through the Blue Light Card member portal.
Blue Light Card members can access a My 1st Years discount code through the member portal, giving exclusive savings on personalised baby gifts and clothing.
Because the offer covers selected full-price lines, it's sensible to check which products are included before you check out, and it is unlikely to stack with sale or clearance items.

How to claim the My 1st Years military discount

1. Check the live My 1st Years offers listed on this page first, as some deals need no card or code at all.
2. If you hold a Blue Light Card, log into your member account and search for My 1st Years to reveal the current discount code.
3. Copy the code and head to the My 1st Years UK website to choose your personalised item.
4. Apply the code at checkout before entering your payment details, checking it has been deducted from your total.
5. If you don't have a Blue Light Card, use the offers on this page instead, such as newsletter or free delivery deals.

Who is eligible

Blue Light Card eligibility covers serving Regulars and Reserves, veterans, and other frontline groups.
It's for people working in the emergency services, NHS and armed forces and HMP.
Retired members of eligible professions can also apply.
Retired frontline workers could still save, and Blue Light Card is the number 1 discount service for eligible frontline workers in the UK, including NHS staff, emergency services, social care workers, teachers, armed forces and police.
Spouses and partners aren't typically covered by a Blue Light Card in their own right, though some households share a card between eligible members and family. Members of the public without a qualifying role or a Blue Light Card cannot access this particular saving, but everyone in the forces community can still use the offers listed on this page.

Other ways to save at My 1st Years

Start with the My 1st Years offers and deals listed on this page, which are checked and refreshed regularly. Beyond that, there are several genuine ways to bring the cost down:

• Sign up to the My 1st Years newsletter for a 10% discount code on your first order.
• Look out for seasonal sale events.
  There isn't a year-round sale section at My 1st Years, but look out for huge sale events during peak shopping seasons including January sales, Black Friday, and Christmas, with up to 60% off everything from personalised baby grows and more.
• Join the Milestone Rewards programme.
  Tier benefits include Crawl after 1 purchase with 15% off your next order plus 100 bonus points for orders over £50, Walk after 2 purchases with free delivery on your next order plus 100 bonus points on orders over £50, and Run after 3 purchases with free personalisation on your next order plus 300 bonus points.
• Every order includes free personalisation and a free luxury gift box as standard, so you're not paying extra for the finishing touches.
• Spend over £50 for free standard delivery;
  otherwise standard delivery costs £3.99, next-day delivery is £7.95, and Saturday delivery is £11.50.
• Spread the cost with Clearpay at checkout if you'd rather pay in instalments.

About My 1st Years

My 1st Years specialises in personalised baby and childrenswear gifts, from embroidered blankets and keepsake boxes to clothing, toys and nursery accessories. Forces families often turn to the brand for christenings, first birthdays and new baby gifts that can be posted to relatives while a parent is deployed or posted overseas, since every item ships with free personalisation already built into the price.

My 1st Years military discount FAQs

Is there a My 1st Years veterans discount?

Yes. Veterans who hold a Blue Light Card can access the same 20% off selected full-price items as serving personnel, since Blue Light Card eligibility extends to retired members of qualifying professions, including the armed forces.

Can I use a Blue Light Card or Defence Discount Service at My 1st Years?

A Blue Light Card gives you access to the confirmed My 1st Years discount. We could not confirm a current Defence Discount Service listing for the brand, so Blue Light Card is the verified route at the time of writing.

Do I need a code to get the military discount?

Yes. The saving is delivered as a unique code through your Blue Light Card account rather than a code printed on this page, since it's gated to verified members.

Can I stack the military discount with other My 1st Years offers?

Unlikely. Blue Light Card discounts generally apply to selected full-price products only, so they typically can't be combined with sale pricing, newsletter codes or other promotional offers.

Does the discount apply to sale or clearance items?

The confirmed saving covers selected full-price products, so reduced or clearance lines are usually excluded. Check the item page before assuming the code will apply.

Is the My 1st Years military discount available in-store?

My 1st Years trades online, so the Blue Light Card saving is applied at online checkout rather than in a physical store.

What if I don't have a Blue Light Card?

You can still save using the offers listed on this page, along with the newsletter sign-up code, free delivery threshold and Milestone Rewards programme, all of which are open to everyone.

Browse the current My 1st Years offers listed on this page before you check out, and visit our Kids, Babies and Toys category for more deals on baby essentials and gifts, or head to our Military Discount Offers page to see every verified saving available to the forces community right now.