The Entertainer

Yes. The Entertainer offers a military discount of 5% through Blue Light Card, applied to online orders at checkout. It covers serving personnel, veterans and reservists who hold valid Blue Light Card membership, though a handful of big brands are excluded and the code cannot be used in store.

Whatever your eligibility, the latest Entertainer offers and deals are listed on this page and updated regularly, so you can save on toys, games and gifts even if you don't hold a Blue Light Card or Defence Privilege Card right now.

Does The Entertainer offer a military discount?

The Entertainer confirms on its own help centre that it accepts Blue Light Card for online shoppers.
The retailer says it is delighted to accept Blue Light Cards when shopping on its website, and those eligible can enter their unique code in the promotion box for a 5% discount, though it cannot be redeemed in stores.
The scheme is run by Blue Light Card, the independent membership service used across the Armed Forces, NHS and emergency services, rather than being a discount The Entertainer manages directly.

There are exclusions to be aware of.
Blue Light discount is not available on Lego, gift cards, Tonies or online-only toys, so these need to be removed from the basket for the code to work.
The brand's own terms also confirm the offer is online only, cannot be stacked with another promotional code, and can be withdrawn or amended at any time.
The promotion cannot be used in any Entertainer stores, cannot be used in conjunction with any other promotional code, and excludes LEGO, Nintendo, Tonies products, games consoles, video games and gift cards.

The Entertainer also appears on Defence Discount Service as a children and toys partner, which gives the wider defence community another route to verify eligibility for the same type of forces discount, alongside brands like Early Learning Centre.

How to claim the The Entertainer military discount

1. Check the live The Entertainer offers listed on this page first, in case there's a better saving than the standard forces discount on the item you want.
2. Verify your eligibility with Blue Light Card using your service ID, payslip or other proof of status.
3. Once verified, find your unique Entertainer discount code in your Blue Light Card account.
4. Shop online at The Entertainer and add your chosen toys, games or gifts to your basket, leaving out LEGO, Nintendo, Tonies, games consoles, video games and gift cards.
5. Enter the code in the promotion box at checkout to apply your 5% military discount.
6. Choose Click & Collect or home delivery and complete your order - remember the code only works online, not in Entertainer stores.

Who is eligible

Blue Light Card's eligibility list is broad.
Eligible professions include NHS staff, teachers, emergency services, armed forces, police, social care workers, and retirees from these professions.
Defence Discount Service, which also lists The Entertainer, is more specific about the forces community it covers.
Defence Discount Service eligibility extends to bereaved family members, Cadet Forces aged 16 and over, HM Armed Forces veterans, MOD civil servants, NATO personnel, reserve armed forces, serving HM Armed Forces, spouses and partners, and war or service widow(er)s.
In practice this means serving Regulars, Reservists, veterans, cadet adult volunteers, MOD civilian staff, and spouses or partners can all look to claim the discount once verified. Cadets under 16 are not covered, and the code cannot be redeemed by anyone shopping in an Entertainer store rather than online.

Other ways to save at The Entertainer

Start with the The Entertainer offers listed on this page, which are refreshed regularly and often beat a flat 5% forces discount on their own. Beyond that, The Entertainer runs several standing ways to cut the cost of toys and games:

• Free standard delivery:
  The Entertainer charges £3.99 for standard UK home delivery on orders under £39.99 and offers free standard delivery for orders over £39.99.
• Free express delivery:
  Next-day delivery costs £5.99 on orders under £75, and it's free for UK mainland orders of £75 or more.
• Free Click & Collect:
  Click & Collect is free when the store you choose has the items in stock, and collection can be ready in as little as 30 minutes for available items.
• Toybox Rewards:
  Shoppers who join the Toybox Rewards Club receive a 10% welcome discount code by email, valid for 30 days from the date of the welcome email and usable once per registered member.
• Clearance and seasonal sales: The Entertainer regularly runs promotions on selected toys, LEGO sets, dolls and construction ranges throughout the year, so it's worth checking the offers on this page before you buy at full price.

About The Entertainer

Established in 1981, The Entertainer is a major toy retailer specialising in a wide range of products from leading brands such as LEGO, Playmobil, and Hasbro.
Shopping is available online at thetoyshop.com and across a large UK store network, with Click & Collect in-store for families who want items the same day. Forces families use The Entertainer for birthdays, Christmas and school holiday treats, often timing orders around leave, postings or deployment to make sure gifts arrive when they're needed.

The Entertainer military discount FAQs

Does The Entertainer offer a military discount?

Yes, but it runs through Blue Light Card rather than a scheme The Entertainer manages itself. Verified members get 5% off online orders, excluding LEGO, Nintendo, Tonies, games consoles, video games and gift cards, and it cannot be used in Entertainer stores.

Is there a The Entertainer veterans discount?

Veterans are included. Blue Light Card's eligible professions cover armed forces and retirees from these professions, and Defence Discount Service explicitly lists HM Armed Forces veterans among those who can access The Entertainer's children and toys discounts.

Can I use a Blue Light Card or Defence Discount Service at The Entertainer?

Yes to both. The Entertainer accepts Blue Light Card codes directly at online checkout, and The Entertainer also appears as a partner brand within Defence Discount Service's children and toys category, giving the wider defence community a second route to the same type of saving.

Can I use the discount in Entertainer stores?

No. The brand's own terms state the Blue Light Card promotion is online only and cannot be redeemed in any Entertainer store, so in-store shoppers should rely on the live offers listed on this page or any in-store sales instead.

What products are excluded from the forces discount?

LEGO, Nintendo, Tonies, games consoles, video games and gift cards are all excluded from the 5% Blue Light discount. These need to be removed from your basket, or the code may not apply at checkout.

Can I stack the military discount with other codes or sale prices?

No. The Entertainer's terms confirm the Blue Light Card code cannot be used alongside any other promotional code. You can still apply it to items already marked down in a sale, as long as no second code is involved.

Do cadets and reservists qualify for the discount?

Reservists qualify in the same way as serving Regulars and veterans. Defence Discount Service also lists Cadet Forces aged 16 and over among those eligible for The Entertainer's children and toys discounts, though under-16 cadets are not covered.

Browse the live The Entertainer offers listed on this page to find today's best prices on toys, games and gifts, and check our Kids, Babies and Toys category for more deals the whole forces family can use. For every verified saving in one place, head to our Military Discount Offers page.